§ 12.1. Purpose and intent.

The Mayor and Council of the City of Snellville recognize that signage is an important medium through which individuals may communicate commercial and noncommercial messages. However, if left completely unregulated signage can become a threat to public safety in the form of traffic hazards, a source of confusion for the intended reader, and a detriment to the aesthetic character of the city.

It is hereby declared that the aesthetic and safety interests of the City of Snellville are reasonably promoted by the provisions of this article. Accordingly, it is the intent and purpose of this article to:

a.

Balance the rights of individuals to convey their messages through signs and the right of the public to protected against unrestricted proliferation of signs;

b.

Further the objectives of the city's comprehensive plan which is expressly incorporated herein;

c.

Protect the public health, welfare and safety of our citizens and others who may visit the city;

d.

Reduce traffic and pedestrian hazards;

e.

Promote the aesthetic qualities of the city;

f.

Promote economic development of the city; and

g.

Ensure the fair and consistent enforcement of the sign regulations.

Notwithstanding any other restrictions in this article, signs authorized under this article can contain commercial or noncommercial messages.

While developing this article, the mayor and council, planning commission, and staff considered and reviewed numerous studies that considered the relationship between advertising signage, public perception and traffic issues. Among the items reviewed were:

a.

U.S. Small Business Administration, "Signage for Your Business";

b.

Urban Design Associates, "An evidence Based Model Sign Code";

c.

ISA, "Electronic Message Display Brightness Guide"; and

d.

Daktronics, "Digital Display Sign Code Information".

(Ord. No. ZOA 2013-01, § 1(exh. A), 2-25-2013)